If you don’t know how to make a portfolio, don’t worry. Just use user-friendly tools like Squarespace to host your site. There are templates that can get you started. If you can use technical VFX or editing software, you can definitely build a drag-and-drop website.
Some artists opt to only have a portfolio on Behance, Artstation, or Dribbble. While I definitely think you should post your awesome projects on those platforms, you should always have your own web- site.
You don’t control how third-party portfolio sites show and share your work. If one day Behance decided that it is going to reduce the number of VFX projects shown in the algorithm, you might lose your potential reach by 50%. That wouldn’t be cool.
As a result, It’s important to funnel traffic and people from all kinds of different online platforms (Vimeo, Facebook, Artstation, etc.) to your site because you have control over those platforms. As more people visit your website, you will slowly build up a following. Over time, this following could evolve into a collection of people who are ready to hire you or even buy a course or tool.
You never know where your career could take you, so it’s best to start building up your website now. Here are a few things to include in your portfolio:
- Links to Your Social Profiles
- A Contact Page
- Your Email Address
- Case Studies and Project Breakdowns
- A Good Picture of Yourself
- An About Page
- Logos of Companies You’ve Worked With
- Quotes from Previous Clients or Employers
Do your research and analyze your favorite artist’s portfolio. You’ll likely find many of these same elements.